About us

A warm welcome to Bicone Design!
With us you will find everything for your jewelry making. We mainly focus on semi-precious stones, glass beads and jewelry materials in metal, steel and silver. For us it is important to feel that the material we sell is something we ourselves enjoy and work with daily. We purchase materials from all over the world and have many different suppliers to be able to offer the best in jewelry making.
Whether you have made jewelry yourself before or are a beginner, we will help you get started and get inspired! You will find tips and descriptions about jewelry making as well as inspiration in the webshop and on our Instagram.
In our webshop Nouelle you will find our ready-made jewelry, crystals and other beautiful things that brighten up everyday life!

In 2005 we started Pärlsmycken, Bicone Design. The webshop was initially focused on finished jewelry and accessories. We had several retailers around Stockholm who sold finished jewelry, organized jewelry parties and courses. Slowly but surely we started to bring in more and more material for our own production, which then became what we chose to focus on. Over the years we have had several webshops on the side where we sold jewelry, accessories, scented candles and other fun things.

In 2010 we opened our first store on Brahegatan in Stockholm. It was a fantastic little store that made it possible for us to let customers come in and see the material for real. It was also a lot of fun to meet customers, make contacts and create a fantastic clientele. We also had customer evenings, courses and the like here which was very appreciated!

In 2014 we felt that the premises were starting to get too small and we moved a few blocks away to a premises on Grevgatan, Karlaplan. Finally we got more space and thus the opportunity to more than double our range! The years have passed and we have found that the combination webshop/physical store has been fantastic to be able to offer our customers and it has been incredibly appreciated. We have always found it fun to be able to provide service also in the store and get to know many of our customers.

With the coronavirus in 2020, we closed the store for a long time for the first time in years. It was a scary decision and of course we had no idea how it would go with either the webshop or having the store closed. In the end, we basically closed the whole of 2020 and used our nice store as a warehouse. This made our minds start spinning, as always for us entrepreneurs. You don't want to stand still but constantly move forward, come up with new solutions and the ideas for new opportunities flow...  

After 11 years as a physical store, we made the decision in 2021 to not keep the store and only sell through our online stores. A big decision that somehow still felt very right to us, a bit like there was some meaning to it all. This opened up new doors for us that we are incredibly happy and grateful for in retrospect.

We have always wanted to offer as wide a range as possible and it is something we are constantly working on. Over the years the range has varied and we have always been responsive and listened to what our customers want. If you have any requests about what you would like to see in the webshop, you are always welcome to contact us via email!

Bicone Design AB - Organization number: 556888-6500